Discovery Instrument

Sales Performance Gap Analysis

Where the revenue is leaking — and whether it's skill, will, or the system.

You've been invited

Before you start

What this is

Forty-eight questions across the six stages of your sales cycle, plus eight on strategy if you're the one setting it. Twenty minutes or so. There are no right answers and nothing is scored against you personally — the point is to find where deals are breaking and why.

Who should complete it

The sales leader and every salesperson involved in the sale, separately and without discussing it first. The difference between what the leader sees and what the team experiences is usually the most useful finding in the whole exercise — so please answer honestly rather than diplomatically.

How to answer

Rate how true each statement is of your business today — not what you're working towards, and not what you'd like to be true. Every question needs an answer, and you can't move on until the section is complete. Where you're unsure, answer on your best current knowledge rather than agonising — a rough answer you'd defend is more useful than a perfect one you never give.

Nothing you enter leaves this page or gets sent anywhere without you. At the end you'll see your own report, and a single button that returns your results to whoever asked you to do this.

I am completing this as…

Facilitator

Running this with a client?

Create an invitation link that routes everyone's results straight back to you — or paste in what you've already collected.

Step 1 of 3

A little context

Used only to label your report and to weight a few of the findings.

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Facilitator

Create your invitation link

Fill this in once. You'll get a link to send to the leader and the sales team — when each person finishes, their results come back to you in one click, already labelled.

Filled in automatically if you're already viewing it from a web address. Upload the file to your site, SharePoint, or any static host and paste that address here.

Your invitation link

Send the same link to everyone — each person picks their own role when they open it.

Facilitator

Consolidated team view

Paste the results in — a whole email, several emails at once, a forwarded thread, or codes on their own lines. Anything that isn't a results code is ignored, and duplicates are dropped automatically.

The Sales Enablement CompanySales Performance Gap Analysis · a discovery instrument · all answers stay in this browser